Harvard Business Case Study Airasia Booking

Case | HBS Case Collection | December 2012

Blink Booking

by William R. Kerr, Magnus Thor Torfason and Alexis Brownell

Abstract

Rebeca Minguela hopes to create an arbitrage platform, similar to Rocket Internet, that can bring start-up ideas and opportunities to Spain. However, Blink Booking, her first venture and proof of concept, is rocked by a co-founder's breach of confidence and departure. Minguela must repair the damage to Blink's management team, restore investor confidence, and continue Blink's rapid growth to deliver on the venture's initial promise. The case explores management team roles, equity splits, and related entrepreneurial challenges that Minguela must navigate. Minguela must also decide whether her long-term goal of an incubator-like platform for Spain is really feasible. The case describes how her vision differs from Rocket Internet—a large German incubator that also provides its entrepreneurs with ready-made business models from existing companies—allowing students to compare the models and discuss the ethics of cloning.

Keywords: entrepreneurship; clones; cloning; ethics; Rocket Internet; start-up; equity split; arbitrage; incubator; mobile app; Expansion; Spain; Europe; Entrepreneurship; Ethics; Information Technology Industry; Accommodations Industry; Travel Industry; Spain; Europe;

Где же самолет. Мотоцикл и такси с грохотом въехали в пустой ангар. Беккер лихорадочно осмотрел его в поисках укрытия, но задняя стена ангара, громадный щит из гофрированного металла, не имела ни дверей, ни окон. Такси было уже совсем рядом, и, бросив взгляд влево, Беккер увидел, что Халохот снова поднимает револьвер.

0 thoughts on “Harvard Business Case Study Airasia Booking”

    -->

Leave a Comment

Your email address will not be published. Required fields are marked *